Privacy Policy

Effective Date: August 31, 2026

DFRNT ("we," "us," or "our") operates https://smthdfrnt.com (the "Site"), where we sell hats and related products. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site or make a purchase.

By using our Site, you agree to the collection and use of information as described in this policy.

1. Information We Collect

When you place an order, create an account, or contact us, we may collect the following personal information:

• Name
• Email address
• Phone number
• Shipping and/or billing address
• Order history and purchase details
• Payment information (processed securely by our third-party payment processor — we do not store full credit card numbers)

We may also automatically collect certain technical information when you visit our Site, such as your IP address, browser type, device information, and browsing behavior, typically through cookies and similar tracking technologies (see Section 6).

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, including shipping and delivery
• Communicate with you about your order, account, or customer service inquiries
• Send order confirmations, shipping updates, and receipts
• Send promotional emails or marketing communications (only if you've opted in)
• Improve our Site, products, and customer experience
• Detect and prevent fraud or unauthorized transactions
• Comply with legal obligations

3. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Payment processors (e.g., Stripe, PayPal, Shopify Payments) to securely process transactions
• Shipping carriers (e.g., USPS, UPS, FedEx) to deliver your orders
• Service providers who help us operate our Site (e.g., email marketing platforms, web hosting, analytics providers)
• Legal authorities if required to comply with a law, regulation, or legal request

Each of these third parties only receives the information necessary to perform their function and is expected to handle it securely.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including maintaining business and tax records, unless a longer retention period is required by law.

5. Your Rights and Choices

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Opt out of marketing communications at any time (via the unsubscribe link in our emails)
• Object to or restrict certain processing of your information

California residents: Under the CCPA, you have the right to know what personal information is collected, request deletion, and opt out of the sale of personal information. We do not sell personal information.

EU/UK residents: Under the GDPR, you have additional rights, including the right to data portability and the right to lodge a complaint with a supervisory authority.

To exercise any of these rights, contact us at smth.dfrnt2025@gmail.com.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Keep items in your shopping cart
• Remember your preferences
• Analyze site traffic and usage (e.g., via Google Analytics)
• Support advertising or retargeting campaigns (if applicable)

You can control cookies through your browser settings. Disabling cookies may affect the functionality of the Site (e.g., your cart may not save items).

7. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Children's Privacy

Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it promptly.

9. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. Continued use of the Site after changes are posted constitutes acceptance of the updated policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your personal information, please contact us:

DFRNT
Email: smth.dfrnt2025@gmail.com